Channel 4 announced today that it has struck a deal with AC Neilsen, the business information and analysis service, to purchase additional audience viewing data for the Republic of Ireland.
The channel will now have access to quarter-hour viewing information from April 1998.
Andy Barnes, commercial director of Channel 4, said after making the announcement: “Channel 4 attracts significant viewing levels in the Republic of Ireland – in fact, more viewers in the Republic have access to Channel 4 than in Ulster. We have been keen to purchase audience information for the Republic of Ireland for some time and are delighted that we can now provide our clients and business partners in Ireland with even more comprehensive and reliable data.”
AC Neilsen’s website can be accessed by clicking here.
Channel 4: 0171 306 8444 AC Neilsen: 01865 742742
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