Channel 4 Shows Growth In Ad Revenue
Channel 4 has announced in its Report and Financial Statements for 1995 that it continues to gain revenue share from its terrestrial competitors. Advertising and sponsorship revenue in 1995 was £448 million – an increase of 13.7% on 1994.
Despite increased competition from satellite and cable channels, now taking 6% of the tv advertising market, C4 continues to grow. There has been a continued sales growth from business bases in Manchester (up 44.5%), Scotland (up 27.4%) and Ireland (up 20.8%). Much of the ad revenue has come from categories away from traditional television sectors of food and household goods: telecommunications, personal computers and charities.
Share of Total Commercial Impacts (%)
| Channel | Share of Commercial Impacts % |
|---|---|
| Channel 4 | 19 |
| Central | 11.2 |
| Yorkshire/Tyne Tees | 10.5 |
| Granada/Border | 9.8 |
| Carlton | 6.8 |
| Meridian | 6.3 |
| BSkyB | 5.8 |
| HTV | 5 |
| LWT | 4.7 |
Channel 4 Share of Total TV Viewing (%)
| Year | Share Of Total Viewing % |
|---|---|
| 1983 | 4.4 |
| 1984 | 5.8 |
| 1985 | 7.4 |
| 1986 | 7.9 |
| 1987 | 8.5 |
| 1988 | 8.9 |
| 1989 | 8.8 |
| 1990 | 9 |
| 1991 | 9.6 |
| 1992 | 10.1 |
| 1993 | 11 |
| 1994 | 10.7 |
| 1995 | 10.9 |
Channel 4’s Top 10 Programmes For 1995
| Programme | Audience (millions) | |
|---|---|---|
| 1 | Four Weddings And A Funeral | 12.4 |
| 2 | Cutting Edge (A is for Acccident) | 9.5 |
| 3 | Brookside (31 Jan) | 9 |
| 4 | Secret History (Roswell Incident) | 6.6 |
| 5 | Auf Wiedersehen Pet | 6.4 |
| 6 | Fried Green Tomatoes | 6 |
| 7 | Blue Steel | 5.9 |
| 8 | The Real Holiday Show | 5.7 |
| 9 | Riverdance | 5.6 |
| 10 | The Politician’s Wife | 5.1 |
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