Channel 4 Unveils Outdoor Push For Big Brother
Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.
The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across the country.
In Oxfordshire a Big Brother eye has been marked out in chalk on the hillside above the village of Uffington renowned for it 3000 year old chalk horse. Channel 4 took over 8 hours to construct the eye below the famous chalk horse and received permission from the National Trust to construct the ad.
Channel 4 has also created a huge crop circle version of the eye in a field in Oxfordshire, which took over 7 hours to construct using a complex matrix pattern.
In Camarthenshire on Cefn Sidan Beach a 65 meter sand eye was constructed for publicity, although the window between high and low tide left only 8 hours to build and photograph the eye.
The final eye has been constructed out of stone in Urqhart Castle in Scotland, using over 15 tonnes of stone, which remainined in place for 48-hours.
Nick Stringer, marketing manager at Channel 4, commented: “These spectacular pieces of landscape art will appear across the whole country as a way of building anticipation of the fourth series of Big Brother.”
Big Brother has been a huge ratings success for Channel 4(see Big Brother’s Cross-Media Platforms Deliver Audience) and the new series, sponsored by 02, is to get extended coverage on E4 as well as increased interactive features (see 02 To Sponsor Big Brother With Enhanced Interactivity).
Channel Four: 020 7396 4444 www.channel4.com
Recent Related Stories from NewsLine Puttnam Threatens To Quash Communications Bill Carlton Boss Threatens To Halt Planned ITV Merger Communications Bill May Create ‘Cultural Jurassic Park’
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left