Channel 5 has created a new business unit for the purpose of exploring opportunities for secondary revenue outside the area of advertising.
The new unit will be headed by James Burgon, and is already operational. It will look at projects ranging from basic merchandising opportunities, to possible joint business ventures. Burgon will also be working with head of marketing services David Bainbridge to exploit e-commerce opportunities resulting from the Channel 5 website.
Channel 5: 0171 550 5555
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