Channel 5 has launched its online sales house – Channel 5 Interactive (C5i), announced earlier this year (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). Offering a tailored presence to both European and UK internet publishers and advertisers, it has the backing of C5 shareholders RTL and United News & Media.
C5i will offer bespoke advertising solutions – to publisher and advertiser alike – rather than blanket selling of internet impressions. The agency plans to represent a small number of large publishers, sold to key advertisers, fulfilling detailed advertising briefs.
Nick Bampton, sales director of Channel 5 Interactive, added: “Our business is maximising revenue for our publishers and advertisers. It is our belief that we can best do this by providing advertising solutions, which are relevant and focused – always with the advertiser in mind.”
Channel 5: 020 7550 5555
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