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Charles Attracts 70% Of Female Audience
The two and a half hour Prince Charles documentary shown on the ITV Network yesterday at 8pm, achieved a 64% share of viewing among adults, with an average TVR of 28. At 8pm this was 26, increasing to 28 at 10pm.
Among men, the documentary had an average TVR of 21. The figure for women was higher, 34; this was a 70% share of the women audience.
Figures are based on BARB overnight live viewing figures.
