Chikli named Performics UK boss

Publicis Media has announced the appointment of Mykim Chikli as chief executive officer, Performics UK.

Chikli, who has a digital experience spanning multiple markets and regions, will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.

Reporting to Sue Frogley, CEO Publicis Media UK, Chikli will be also tasked with diversifying the products and services the agency provides for clients.

“Mykim is an enthusiastic and seasoned leader in the digital and media space and I am delighted she is taking up this important role,” said Frogley.

“Performics is in a great place with a sound foundation and a huge opportunity for growth which I know under Mykim’s leadership the team will achieve.”

Chikli, who starts next month, will also work closely with David Gould, Performics Global Brand President, to help drive product development, adoption and consistency across the agency’s global network.

“I am one hundred percent devoted and ready to build the greatest performance marketing agency here in the UK,” Chikli said.

“Performics has real potential in this market to go to even greater heights, and with the talented team we have already we are going to do just that.”

Performics’ clients include Aviva, HP and Nestle.