Chips Leaves Yahoo! For News International
Mark Chippendale will move to News International to head up advertising sales for the Sun and News of the World after less than a year at Yahoo!
Chippendale will report to News group managing director Mike Anderson, the former managing director of The Evening Standard. Anderson is keen to push the NG brand across other media platforms to compensate for falling newspaper circulation and the migration of ad spend online.
He said: “The appointment is part of accelerating News group’s multi-platform media future. Mark brings a rare mix of experience in both traditional and digital media to do just that.”
“Chips” takes up many of the responsibilities handled by David Emin, News Group director of advertising, who left to join Mirror Group Newspapers in March.
Chippendale left his position as director of sales at Sky Media, where he had been since its launch in 1990, in August last year, to go to Yahoo! Europe in a new pan-European role of regional vice president of media sales.
He was responsible for overall European commercial media strategy and revenue streams across Europe, having left Sky Media following the arrival of Nick Milligan from Five.
Chippendale made no secret of his unhappiness that Nick Milligan was hired as his new boss by the managing director of Sky Networks, Dawn Airey, particularly given the history of antagonism between the two.
Chippendale started his career at Granada Television, working with Nick Austin, with whom he later teamed up with as a TV buyer at the start-up Austin West Media. He has also worked as a planner/buyer at Geers Gross, but his longest period of employment was at Sky, which he joined as a group head two weeks before it merged with British Sky Broadcasting.
Chippendale was instrumental at Sky in selling the benefits of the digital home beyond spot advertising. He immersed himself in the technology and pioneered Sky View. He was also an early advocate of interactive advertising.
News International: 020 7782 3922 www.newscorp.co.uk