The National Magazine Company is to make its entrance into contract publishing with a Christmas magazine for Tesco. The Tesco Clubcard magazine officially launches on December 7 and will be sent free to the 3.75 million Clubcard members. It will have a pagination of 114 and an editorial advertising ratio of 70:30.
The magazine contains tips and ideas for the festive season and not surprisingly the majority of the 114 pages act as a promotion for the store itself. Advertisers include Nissan, Douwe Egberts, Vittel and PG Tips. At present the magazine is being treated as a one-off but plans to make it a regular title are not being ruled out.
National Magazines: 0171 439 5000
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