Chronos Publishing To Launch Bar And Club Listings Mag

Chronos Publishing, publishers of Boyz and Pink Paper, is planning to launch a free weekly lifestyle and information magazine aiming to reflect the bar and club culture of London’s youth. Velocity is set to launch in March 1998 and will be distributed throughout London’s bars, clubs and selected shops. Chronos claims that, “This unique distribution network delivers these 16-25 year olds whilst they in a decision-making purchasing environment.” Chronos is currently forming partnerships with advertisers and sponsors for the title.

Velocity will be printed on high quality heat-set newsprint, in a tabloid format, and will have an initial weekly distribution of around 70,000. The publishers estimate that this will deliver around 250,000 readers. The ad:ed ratio will be 35:65. The magazine is targeting B/C1/C2 men and women aged 16-25.

Chronos Publishing: 0171 296 6000