Chrysalis And Target Sign SMS Deal
Chrysalis Radio Interactive has signed a five figure deal with youth media agency Target NMI, to provide SMS campaigns for the next six months.
The deal will enable Target NMI, whose clients include RedBus Films, Momentum Pictures and Film Four, to make use of the Galaxy Text Maniacs database to target 15,000 15-24 year olds in Galaxy 105’s Yorkshire region.
The first campaign will be for the film Jeepers Creepers, due for release on 19 October. Target will send messages about the launch of the film to those on the Text Maniacs database in the Leeds area. The SMS activity will support a Galaxy Radio campaign that will run at the same time.
Radio manager at Target NMI, Adam Hopkinson, said: “We believe that this partnership will enable our clients to effectively communicate with the Galaxy Text Maniacs’ core audience, providing excellent brand and demographic synergy.”
Flytxt will co-ordinate the technical side of the SMS campaigns that will cover all the UK’s mobile phone networks.
Chrysalis: 020 7221 2213 www.chrysalis.com
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