CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.
The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is the market leader with a turnover of £180 million and a 33% market share. The Group also includes 50% of a Norwegian operation; CIA will buy this agency out right.
The key agencies in the sale are to be re-branded as CIA Medianetwork and the purchase will take CIA Group’s total billings to at least £1.4 billion this year.
CIA Group is paying a maximum of £29.6 million in cash and shares. The two companies share several important clients such as Shell and Calvin Klein.
This latest acquisition means that CIA Medianetwork will have offices in every major European market by the summer.
CIA: 0171 803 2000
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