Classic FM Continues Sales Push

Classic FM, in a bid to build on its advertising success so far, has launched a new initiative for 1995 – The Classic Creative Process 1995.

Aimed at both agency creatives, and existing and potential clients, The Classic Creative Process will include the Classic FM Ad of the Quarter, Improvisation Workshops for creatives and a series of Seminars for clients and creatives. There will also be an award for the Classic FM Ad of the Year.

Classic FM Sales Director, Nigel Reeve, said, “The initiative will position Classic FM at the cutting edge of commercial radio creativity and at the forefront of commercial radio development.”