Classic FM Gains Three Tenors Rights And New Advertisers
Classic FM has added four new advertisers to its books: Panasonic; ANA (All Nipon Airways); AT&T and Radisson Edwardian Hotels. For ANA, AT&T and Radisson these are the first ventures into national radio advertising.
ANA will be highlighting the fact that it now participates in the BA Air Miles Scheme. AT&T will be launching a new product with three executions running through October to December following its recent restructuring and launch within the business sector. The Radisson Edwardian Hotels in Berkshire Kenilworth and Heathrow will be the focus of the fourth campaign.
Classic FM have also gained the exclusive UK radio rights to the Three Tenors Concert in London next July. The event will take place at Wembley Stadium on Saturday 6th July 1996.
Classic FM: 0171 713 2626
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