Classic FM is to launch a £45,000 awareness campaign with Swiss chocolate brand Lindt Swiss Tradition. Starting next week the GWR station will run themed competition throughout the day beginning with Henry Kelly’s 8am show.
Listeners are challenged to identify the classic tunes yodelled by Mary Schneider and answer questions about Switzerland, with the chance to win one of five luxury holidays for two to Switzerland. The campaign was devised by Optimedia and the Classic FM creative team.
Classic FM: 0171 284 3000
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