Classic FM yesterday announced a £2.2m deal with Crosse and Blackwell, who will sponsor Masterclass, the musical education programme.
The Masterclass package, which includes sponsorship and airtime is the largest such deal in UK commercial radio history. Crosse & Blackwell will partner Classic FM for initially two and a half years.
The package includes: A branded one hour weekly Masterclass programme, from September; an ad campaign for 26 weeks out of the year on Classic FM; a national press ad campaign for Masterclass. There will also be off-air material for Masterclass, such as posters, T-shirts, coaching evenings, and the Masterclass Schools Music Event, and Masterclass Bursary.
Classic FM 071 284 3000
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