Classic FM & Kenco In Summer Deal

Classic FM is unable to reveal the value of its latest sponsorship deal, set up in conjunction with Kenco Kraft General Foods to back the station’s summer music festival over the next two years. They can confirm, however, that it is the biggest sponsorship deal since the station launched last year.

The festivals will include some 60 concerts around the UK, with a combined potential audience of 325,000 people. Kenco will receive on-air credits for every one of the festival events guides, featured five times a day on Classic FM.

Since its launch in August 1992, Classic has set up an impressive number of on -air sponsorship deals, some of which are listed below;