Classic FM Offers More Research To Advertisers

Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.

The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also be a sales monitoring facility aimed at fmcg advertisers, which will focus on purchasing patterns by Classic FM listeners in distinct market sectors.

Dale Butler, Marketing and Research Manager at Classic FM said: “This new research is just one part of a total review that we will be implementing in the next few weeks, but which stands alone as a huge benefit to advertisers on Classic FM. TV and some printed press already offer this level of service and it is important that clients consider radio on the same level and as having the same standing as these other national media.”