Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.
There are no set rates for the new initiative as the package will be tailored to suit each advertiser. Time International, the current sponsor for Classic Reports, has a readership of 286,000 (NRS Oct-Mar’93) and an ABC1 profile of 73%. Classic has a weekly reach of 4.5m (Rajar 1st Qtr’93) and an ABC1 profile of 66%.
Classic FM: 071 284 3000
Time International: 071 499 4080
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