Clear Channel Expands Into Swiss And Polish Outdoor Markets
Clear Channel International, the US media group, has made its first move into Switzerland and Poland with the acquisition of an 82% share in Plakanda, a leading advertising company in the two countries.
Plakanda is the second largest outdoor advertiser in Switzerland and Poland. The group owns approximately 9,500 panels in Switzerland and 5,000 panels in Poland. Plakanda has grown substantially in recent years, and Clear Channel International, previously the More Group (see Newsline), will support the management in their continuing expansion plans. Peter Gmür will remain as chairman and chief executive of Plakanda.
Roger Parry, CEO of Clear Channel, commented: “Plakanda is a well run company with top quality advertising panels on billboards, kiosks and at supermarkets. We have been seeking a route into the important Swiss and Polish markets for some time.”
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