Clear Channel Outdoor agrees global partnership with H&M
Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.
The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.
Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term commitment to developing pioneering outdoor ad campaigns across multiple markets and we look forward to building on our strong relationship with H&M to further push the boundaries of our medium.”
Per Sjödell, head of marketing at H&M, said: “We look forward to surprising our customers with our marketing, which is the invitation card to visit one of our stores.”