CMT In £1 Million Bid To Increase Audience

United Artists Programming is supporting the Spirit of America promotion run by its cable and satellite country music channel CMT, with a £1 million television advertising campaign.

The campaign, on air “On the Hour, Every Hour”, will run on all Sky-branded channels, UK Gold, UK Living, VH-1, Family Channel and SelecTV for the duration of the promotion.

The campaign and promotional activity has been designed to increase trial of the channel and build the viewer database for future country music promotions. The ad invites viewers to tune into CMT and win a holiday to America.

Ashley Faull, Vice President of Corporate Strategy at UAP, said “CMT attracts an enthusiastic and loyal audience, particularly among ABC1 women. This latest campaign is designed to create awareness and generate higher viewership.”

UAP: 0171 813 5000