Brewing giant Bass has secured further football sponsorship in a £23 million deal to sponsor the League Cup. Formerly the Coca-Cola Cup, the competition will now be called the Worthington Cup.
Bass’ Carling lager also sponsors the Premiership along with a number of second tier sponsors including the Daily Telegraph and Sony (see Daily Telegraph To Sponsor Premier League).
The deal is to run for five years.
Football Association: 0171 262 4542
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