Comedy magazine from IPL Publishers, which launched this week, with an initial print run of 50,000 is a glossy male orientated title, with a cover price of £2.20 and 132 pages.
Editorially, there are articles on comedians such as Alexei Sayle and Leslie Nielsen, and the Edinburgh Festival, as well as regular lifestyle sections, such as fashion, travel, focussing in this issue on Iceland, restaurants, and music. There is also a review section, covering books, films, videos and audio.
Of the 132 pages, 24 are given over to advertising; this is an editorial:ad ratio of 82:18. Main display advertisers include Rover, Honda, Stella, Budweiser and Fila watches.
Ad manager is Steve Meir: 071 287 1271/2/3
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