Commercial Radio Dominates Younger Listening

RAJAR has released demographics figures alongside the Q2 2006 data release, which demonstrates the differences in age and social demographic grade for BBC and commercial stations.

A general trend can be spotted that those under 44 are more likely to listen to commercial radio, whereas over 45s are more inclined to tune into BBC channels.

In the over 65 age group, BBC listening dominates, with 72.8% share of all listening, or 7 million listeners with an average of 21.7 hours of listening per week.

Commercial listening wins with the younger listener, as 70.8% of children age 4-14 listen to commercial radio as opposed to 26.6% listening to BBC channels.

There was also a difference in main shoppers, as those with children were more likely to listen to commercial broadcasters, while those without listened more to the BBC.

RAJAR: 020 7292 9040 www.rajar.co.uk