Commercial Radio Grows At BBC’s Expense

Commercial radio continued to pull away from the BBC in terms of share of listening for RAJAR Q1 1998: all commercial achieved a share of 50.1% (up from 49.4% last year) while the BBC’s share stood at 47.7% (down from 48.4% last year). Overall, all national commercial stations had a listening share of 10.2% (up from 9.8%) while local commercial stations’ share came in at 39.9% (up from 39.7%). Local BBC station’s had a listening share of 9.6% (down from 9.9%)

Radio revenue figures for Q1 1998 are expected to be released next week.

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