Commercial Radio Maintains 50% Share

The latest RAJAR data, for Quarter 3 1995, shows all commercial radio has maintained the 50.1% share it achieved for the first time last quarter. Its weekly reach is up by 874,000 listeners year on year, to 61% reach. All radio as a whole was up by 374,000 listeners year on year, a reach of 86%.

Talk Radio UK, in its third reporting period, has increased its weekly reach to 2.28 million or 5%. Last quarter its reach was 4%. Its share of listening has also risen, from 1.4% last quarter to 1.7% this. However, despite all the changes Talk Radio has made this quarter to rid itself of its ‘shock jock’ image, it still has the lowest reach of any national station. Virgin, with a weekly reach of 8%, has lost some 285,000 listeners compared to the same quarter last year, although this does not include the London FM listeners. Its share of listening has fallen to 3.3% from 3.6% last year. Atlantic 252’s share of listening has also fallen, from 4.3% last year to 3.5% this quarter. Its weekly reach is down by 276,000 listeners, to 10%. Classic FM has also lost listeners, 245,000 compared to last year, although its weekly reach has been consistently at 10% since Q1 1993. Its share of listening has however increased, to 2.9% compared to 2.8% last year.