Commercial radio advertising revenue grew by 13.2% year on year during the first quarter of 1993. Early reports show that revenue has been almost 20% up year on year during the second and third quarters of 1993, although there are no confirmed figures available as yet.
Stations suggest that sponsorship revenue, which the Association of Independent Radio Companies does not currently collate, has been growing even faster.
GROSS AD REVENUE FIGURES FOR 4 QUARTERS
TO MARCH 1993 (source AIRC)
APR-JUN
JUL-SEP
OCT-DEC
JA-MAR
1992
1992
1992
1993
# (M)
33.9
33.1
33.4
34.3*
Y0Y
% CH
4.6
1.8
8.8
+13.2*
* From January 1993 LBC are again supplying AIRC with revenue figures. The YoY change has been adjusted accordingly.
AIRC 071 229 0352
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