Commercial Radio Revenue Hits High For Q2

Ad revenue for Commercial Radio reached £87.5m for Quarter 2 1997, which is a year on year growth of 13.3%.

This growth was driven by a large jump in national revenue which increased by almost 20% year on year compared to local’s growth of 5.2%. Commercial Radio’s share of the display marketplace now stands at 4.7%.

…According to Zenith Media, there will be a 15% increase in Commercial Radio revenue in 1997, taking the total figure to £354m, while 1998 will see a 16% growth to £410m.

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