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Competition Among Home Interest Mags

Competition Among Home Interest Mags

The National Magazine Company’s House Beautiful will be reducing the price of its June issue by 50p to £1. The publishing company say that this is to coincide with a peak in the market during this period. In the same month IPC Magazines will be relaunching Ideal Home magazine. It is believed that it will be called Ideal Home & Lifestyle but no further details could be confirmed.

Other magazine launches are also being planned for forthcoming months by Redwood Publishing, Forward Publishing and Haymarket. While there are no details available at present, announcements are expected within the next two weeks. The new Haymarket project will probably be a sports title.

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