comScore Introduces Total Universe Report for UK and US markets
comScore has announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement across mobile phones, apps, tablets and shared computers such as Internet cafes.
The new report will be available to comScore Media Metrix subscribers in the US and UK with April data. comScore say that other markets will be released “in subsequent months.”
The report will carry data for all publishers “currently leveraging the comScore Unified Digital MeasurementTM (UDM) tag.” The initial report features standard key measures, such as unique visitors, reach, and page views and will “provide an unduplicated view of site audiences across multiple media platforms.”
We have asked comScore to clarify how many publishers will report under the proviso above.