Increased activity from media, motoring and travel advertisers in the first quarter of 1993 pushed up outdoor advertising panel prices significantly, according to the latest Concord Outdoor Rates Forecast.
Actual year-on-year price increase for the 1st quarter’93 was 8.9%, 7.6% above predictions made at the beginning of the year. The surprising increase has been attributed to last minute bookings for contractor packages. Major outdoor expenditure in the first quarter came from publishing, broadcasting, motoring and travel – all spending more than last year.
With regard to second quarter predictions – Concord is sticking to its estimated 2% reduction in rates.
CONCORD OUTDOOR RATES FORECAST – 1993 AGAINST 1992
Period Panel Rates
Quarter 1 +8.9% (Actual)
Quarter 2 -2.2%
Quarter 3 +6.3%
Quarter 4 +8.3%
Year Overall +5.3%
Concord: 071 434 9434
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