Concord – Third Quarter Rates Forecast

The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.

Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.

Concord partly attributes growth to increased investment from car manufacturers in the medium, and partly to a significant increase in launches and relaunches of poster campaigns.

Forecasts also show that contractor investment in premium poster products such as More O’Ferrall’s improvements on its 96-sheet networks and Maiden’s new Checkout package, is also paying off by pushing up prices.

CONCORD OUTDOOR RATES FORECAST

Source: Concord – 071 434 9434