Conflict In TV Usage And Quality

A survey conducted by Total Research indicates cable and satellite offer better quality than terrestrial television. Over a thousand consumers were asked to summarise the quality of newspapers, TV channels and radio stations from 49 existing brands. Marks were given out of ten with the top ten shown in the following table:

Top 10 “Quality” Media

While the Cartoon Network, Sky Sports and the Discovery Channel head the table, ITV was in 39^th place (7.09) and BBC1 in 40^th place (7.10).

Terrestrial television dominated in actual usage. 58.5 % of the consumers asked watched BBC1 followed by ITV (51.31%). Sky Sports was the first satellite channel listed and came in 17^th position. Although viewed as high quality channels, The Cartoon Network (1.78%) and TCC (1.50%) were ranked amongst the lowest in usage.

Top 10 Media Usage

Usage and quality of various media, particularly TV channels, seem to be at separate ends of the quality/usage scale. This can pose problems for advertisers when assesing campaigns. With an increase of channels being offered on cable and satellite, more channels will have to improve their quality in order to attract more audiences. This would help in bringing both quality and usage together for advertisement campaigns.

Jeremy Snook PR: 01488 73937