Consoles help balance the ‘time spent with TV’ gender divide

A recent report from Nielsen claims that game consoles increase the amount of time young men spend in front of the TV, helping rebalance the gender divide.

According to the measurement company, women historically spend more time watching TV than their male counterparts.

Nielsen says that in March 2012, women aged 18-34 watched an average of 4 hours 11 minutes of TV per day, while men in the same demographic logged 3 hours 34 minutes of TV time in homes with a seventh generation game console. “Factor in daily time spent using a seventh-generation game console; however, and the gender delta of more than 30 minutes daily is nearly neutralised as women 18-34 clocked 22 minutes of console time, while men 18-34 spent 48 minutes with their consoles,” advises Nielsen.

More information can be found at Advanced Television.