Consumer ABCs: Home Interest
Although the majority of titles in the Home Interest market recorded declines year-on-year, the picture over the first half of the year was fairly stable.
Hearst’s Country Living is currently in the top spot with a print and digital circulation of 187,400 – a drop of only -0.8% period-on-period. The title was up a healthy 3.6% year-on-year.
In second place is Ideal Home from publisher Time Inc with a combined print and digital circulation of just over 162,110. The magazine brand was up 2.3% between January and June 2017, but took a -9.5% tumble year-on-year.
One of the steepest declines in H1 2017 belonged to Hearst’s House Beautiful, down -6.6% to 109,970, while Time Inc’s Country Homes and Interiors dropped more than 5% to 70,478.
The best performing title, in terms of PoP growth, was Your Home from Hubert Burda Media UK. The magazine was up almost 6.4% to a total circulation of 109,700.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 17 | % PoP | % YoY | Jan – Jun 17 | % PoP | % YoY | Jan – Jun 17 | % PoP | % YoY |
| Country Living | Hearst Magazines UK | 187,394 | -0.81 | 3.62 | 182,533 | -1.01 | 3.10 | 4,861 | 7.38 | 27.69 |
| Ideal Home | Time Inc. (UK) Ltd | 162,110 | 2.30 | -9.54 | 160,939 | 2.33 | -9.41 | 1,171 | -1.01 | -24.16 |
| House & Garden | Conde Nast Publications Ltd | 111,017 | -1.80 | -1.91 | 107,606 | -3.30 | -3.36 | 3,411 | 92.06 | 85.99 |
| House Beautiful | Hearst Magazines UK | 109,970 | -6.57 | -4.42 | 104,512 | -8.37 | -7.17 | 5,458 | 49.66 | 121.15 |
| Your Home | Hubert Burda Media UK | 109,727 | 6.37 | -1.93 | 109,104 | 6.44 | -1.83 | 623 | -5.18 | -15.92 |
| Homes & Gardens | Time Inc. (UK) Ltd | 102,199 | 0.16 | -1.66 | 100,341 | 0.21 | -1.58 | 1,858 | -2.21 | -5.45 |
| Style at Home | Time Inc. (UK) Ltd | 77,518 | 5.30 | -11.33 | 77,518 | 5.30 | -10.61 | n/a | n/a | n/a |
| Living etc | Time Inc. (UK) Ltd | 76,630 | 0.26 | -3.61 | 73,483 | 0.64 | -3.41 | 3,147 | -7.74 | -8.06 |
| 25 Beautiful Homes | Time Inc. (UK) Ltd | 72,389 | 0.30 | -7.93 | 71,447 | 0.46 | -7.83 | 942 | -9.94 | -14.67 |
| Elle Decoration | Hearst Magazines UK | 71,794 | -2.66 | 3.29 | 65,014 | -3.57 | 2.04 | 6,780 | 6.97 | 17.00 |
| Country Homes and Interiors | Time Inc. (UK) Ltd | 70,478 | -5.05 | -6.78 | 68,942 | -4.88 | -6.90 | 1,536 | -12.23 | -1.09 |
| World Of Interiors | Conde Nast Publications Ltd | 55,059 | -3.52 | -5.18 | 52,962 | -4.78 | -6.55 | 2,097 | 45.02 | 50.43 |
| HomeStyle | Hubert Burda Media UK | 51,542 | -2.36 | -6.61 | 51,542 | -2.36 | -6.61 | n/a | n/a | n/a |
| Good Homes | Media 10 Ltd | 46,877 | 1.50 | 1.18 | 42,769 | -3.76 | -7.52 | 4,108 | 135.28 | 4,621.84 |
| Grand Designs | Media 10 Ltd | 27,265 | -4.61 | -5.93 | 25,327 | -2.22 | -4.82 | 1,938 | -27.71 | -18.40 |
| Homes & Interiors Scotland | Peebles Media Group Ltd | 9,856 | -7.68 | 12.28 | 9,856 | -7.68 | 12.28 | n/a | n/a | n/a |
| Total | n/a | 1,341,825 | n/a | n/a | 1,303,895 | n/a | n/a | 37,930 | n/a | n/a |
