Consumer ABCs: January-June 2016: Home Interest
The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.
There was a change in the top ranked titles, with Hearst’s Country Living kicking Ideal Home off the top spot after a healthy period on period rise of 7.65% (almost matched by a 7.14% year on year increase). The title has a current circulation of almost 181,000.
Time Inc.’s Ideal Home wasn’t trailing far behind, however, and reported a 4.36% PoP rise to 179,200.
House Beautiful had a strong period, up 6.11% – which saw the title climb two places in the rankings to sit third. It now has a circulation of 115,000.
Elle Decoration also performed well, up almost 4% to 69,500.
Meanwhile, the biggest declines between January and June 2016 belonged to Country Homes and Interiors, Style at Home, Grand Designs and Homes & Gardens, down -6.4%, -4.4%, -3.5% and -3.3%, respectively.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan – Jun 16 | % PoP | % YoY | Jan – Jun 16 | % PoP | % YoY | Jan – Jun 16 | % PoP | % YoY |
| Total | 1,383,320 | 1,354,524 | 28,796 | |||||||
| Country Living | Hearst Magazines UK | 180,844 | 7.65 | 7.14 | 177,037 | 7.06 | 6.65 | 3,807 | 44.97 | 35.77 |
| Ideal Home | Time Inc. (UK) Ltd | 179,204 | 4.36 | 2.49 | 177,660 | 4.16 | 2.70 | 1,544 | 33.56 | -16.59 |
| House Beautiful | Hearst Magazines UK | 115,050 | 6.11 | 2.70 | 112,582 | 4.81 | 1.53 | 2,468 | 142.91 | 115.92 |
| House & Garden | Conde Nast Publications Ltd | 113,182 | 0.11 | 0.12 | 111,348 | 0.07 | 0.08 | 1,834 | 2.52 | 2.69 |
| Your Home | Hubert Burda Media UK | 111,881 | -2.84 | -7.14 | 111,140 | -2.80 | -7.09 | 741 | -8.29 | -14.43 |
| Homes & Gardens | Time Inc. (UK) Ltd | 103,921 | -3.26 | -0.85 | 101,956 | -3.56 | -0.71 | 1,965 | 15.38 | -7.62 |
| Style at Home | Time Inc. (UK) Ltd | 87,425 | -4.38 | -10.71 | 86,719 | -4.20 | -10.49 | 706 | -22.42 | -31.12 |
| Living etc | Time Inc. (UK) Ltd | 79,500 | -1.99 | -10.28 | 76,077 | -1.56 | -9.78 | 3,423 | -10.60 | -20.12 |
| 25 Beautiful Homes | Time Inc. (UK) Ltd | 78,624 | 1.19 | -3.60 | 77,520 | 1.43 | -3.44 | 1,104 | -13.14 | -13.68 |
| Country Homes and Interiors | Time Inc. (UK) Ltd | 75,603 | -6.43 | -11.08 | 74,050 | -6.21 | -10.32 | 1,553 | -16.10 | -36.69 |
| Elle Decoration | Hearst Magazines UK | 69,510 | 3.78 | 4.67 | 63,715 | 1.67 | 3.25 | 5,795 | 34.42 | 23.46 |
| World Of Interiors | Conde Nast Publications Ltd | 58,069 | -0.02 | 0.01 | 56,675 | -0.03 | -0.09 | 1,394 | 0.22 | 3.95 |
| HomeStyle | Hubert Burda Media UK | 55,190 | 0.48 | n/a | 55,190 | 0.48 | n/a | n/a | n/a | n/a |
| Good Homes | Media 10 Ltd | 46,332 | 3.13 | 0.91 | 46,245 | 3.08 | 2.31 | 87 | 38.10 | -87.75 |
| Grand Designs | Media 10 Ltd | 28,985 | -3.47 | -11.76 | 26,610 | -3.70 | -9.88 | 2,375 | -0.84 | -28.53 |
