The rise in advertising in Newspaper Review sections has been enormous over the past year; 140% for the year ending May 1994 compared to the year ending May 1993. This compares with a growth of 7.7% year on year in the consumer magazine market as a whole.
SHARE OF CONSUMER ADVERTISING
JUNE 1993
MAY 1994
% Pt Ch
Newspapers
53.70%
53.90%
0.2
Colour Supplements
17.00%
13.70%
-3.3
Review Sections
2.90%
6.40%
3.5
Style Men’s
4.90%
5.20%
0.3
Women’s General
21.60%
20.90%
-0.7
Advertorials have also shown increases year on year, with rate card revenue from advertorials in women’s weekly publications growing by over 117% during the period April 93 to March 94 in comparison with the previous year.
The fastest growth in advertorials has been from Hello, Woman’s Realm and Woman, although Best is still overall market leader, followed by Woman’s Own.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
