Continental Research End Monthly Dish Sales Monitor

Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.

To mark the end of the monitor Continental, in addition to carrying out its usual interviews, commissioned RSGB and NOP to conduct separate surveys into the size of the satellite market. An amalgam of all three figures gives a universe size of between 3-3.4m homes in the UK which now have access to satellite TV. The separate figures were as follows: Continental Research came in at 3.33m, RSGB at 3.37m and NOP at 2.99m. BARB’s estimate for the period was 3.15m.

Continental believes the best estimate for the total number of homes which can receive the new channels is 3.24m which adds up to more than 9m individuals aged 4+ or 17% of the UK population.

Continental Research: 071 490 5944