The Daily Express is to launch a new Saturday supplement on October 9, called the Saturday Review. It launches the week before the Daily Mail’s Saturday supplement, with Express Newspapers stealing the thunder from Associated Newspapers again, just as they did with the Sunday section.
The Express Review will be a 40-page tabloid, with 20 colour pages and 8 pages of advertising. It has been described as a mixture between Hello! magazine and the writing of the Sunday supplements.
There will be extensive celebrity coverage as well as features on travel, cookery, motoring, and full TV listings.
There will be a full TV and press campaign. Rates will be as for the main paper.
Ad director Des Flynn 071 922 2770.
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