The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.
The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000 a year.
Daily Mail managing director, Guy Zitter said that the paper was running a “below-the-line campaign to complement its above-the-line promotions on television.”
Associated Newspapers: 0171 938 6000
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