The Daily Mirror is sponsoring Carlton’s new series of Talking Telephone Numbers, which started this week. The programme, which stars Philip Schofield and Emma Forbes will run for 17 weeks at 7pm on Monday nights; the last series attracted audiences of around 9 million.
In addition to the on-air sponsorship, Mirror Group is introducing an interactive game card linked to the numbers generated on the programme, which can be played throughout the rest of the week in the Daily and Sunday Mirror.
Andy Thompson, Deputy Head of Sponsorship at Carlton UK said, “The benefits of broadcast sponsorship as a communications vehicle for national press titles are well known, and this is another excellent example of how the combination of a carefully thought out sponsorship and in-paper activity can create a high profile and impactful promotion.”
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