Daily Telegraph Secures M & S Christmas Promotion

The Daily Telegraph Magazine is to run a special campaign, which will feature upside-down ads, to promote Marks and Spencer’s food in the run-up to Christmas.

The campaign will feature a variety of advertorials and a series of upside-down back cover ads which will appear to “take over” the magazine. According to the Telegraph: “The block of upside advertisement promotion pages in the rear of the magazine and the about-face back cover will give the impression that the back of the magazine is the front cover of a food guide from Marks and Spencer.” This is the first time that the Telegraph Group has run a promotion of this kind.

The deal was negotiated between Caron Stewart, Strategic Planner in the Telegraph Group’s Commercial Development and Walker Media with execution organised by Dorota Key, also a Telegraph Group Strategic Planner.

Earlier this year, the Telegraph secured Inter-Continental Hotels as the sponsor of its Business Travel supplement (see Telegraph Ad Deal Spans Business Titles).

Telegraph Group: 020 7538 5000www.telegraph.co.uk

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