DCM promotes Zoe Jones to marketing and insight director

UK cinema advertiser Digital Cinema Media (DCM) has promoted Zoe Jones to the role of marketing and insight director with immediate effect.

Since joining the company in 2012, Jones has been responsible for shaping brand messaging and marketing for DCM. In her new role, she will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.

Commenting on the promotion, Karen Stacey, CEO of DCM, said: “Zoe is an extremely talented marketeer who has repositioned DCM and cinema over the last three years.

“She is an exceptional leader who I know will successfully showcase insight and marketing to drive further awareness and understanding of the strengths of cinema advertising.”

Jones added: “I have had an amazing three years at DCM as marketing director. I am delighted with this promotion and feel really excited about combining the marketing and insight teams and working closely with Karen and the leadership team at DCM to drive the business forward.”