In Germany the law dealing with advertising and health care has been altered. In future, print advertising need no longer contain an extensive set of detailed particulars concerning the product but should carry only the following standard text: “For information on risks and side effects please read the package leaflet and consult your doctor or pharmacist.” This brings the print media into line with the practice concerning such products in audio-visual media. In addition, the advertisement must contain the name of the medicine it contains, the therapeutic indicators and special precautions for use. The new law takes effect from August 1998.
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