December ABC Figures – Womens Weeklies
The latest ABC figures for the period July to December 1996 show that Hello! has the highest circulation increase year-on-year, up 8.5%. The worst overall performer was OK! Weekly, suffering a decline of 41.7%. A bad performance was also recorded by Just 17, it showed a circulation decrease of 29.7% year-on-year; this may have been contributing factor in the decision to turn the title into a monthly Just 17 Just Once A Month.
| Title | Jul 95 – Dec 95 | Jul 96 – Dec 96 | % Change |
|---|---|---|---|
| Best | 565388 | 544744 | -3.65 |
| Chat | 572055 | 526365 | -7.99 |
| Eva | 372295 | 262040 | -29.61 |
| Hello | 494803 | 536724 | 8.47 |
| Just Seventeen | 185081 | 130030 | -29.74 |
| Lady | 52006 | 53068 | 2.04 |
| My Weekly | 402588 | 394480 | -2.01 |
| OK Weekly | 207524 | 120978 | -41.70 |
| Peoples Friend | 467109 | 462077 | -1.08 |
| Woman | 800099 | 828114 | 3.50 |
| Womans Own | 761024 | 808311 | 6.21 |
| Womans Realm | 307237 | 250261 | -18.54 |
| Womans Weekly | 754110 | 696212 | -7.68 |
| Total Circulation | 5941319 | 5613404 | -5.52 |
The highest market share was maintained by Woman for the third year running with 14.75%. Two other IPC Weeklies, Womans Own and Womans Weekly followed closely behind with 14.4% and 12.4% share respectively. Overall, IPC Weeklies total market share remained steady, at 60.06%, up 0.03% year-on-year.
Only four titles showed circulation increases year on year – Hello!, Womans Own, Woman and The Lady. There was a 5.5% overall circulation fall across the womens weeklies sector.
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