Based on agency estimates, December TV revenue for ITV and C4 has come in at £123.84m and £33m respectively, giving a combined total of £156.84m – up 9.3% on 1993. C4 has improved slightly on its share of advertising – with a 21:79 split (C4:ITV) – in previous months the ratio has been 20:80.
In terms of contractors’ share of revenue the best performance by far came from the combined YTTV – up 3.51% points. Westcountry (up 0.12%pts) and Carlton (up 0.53%pts) were the only other contractors to improve on their 1993 shares.
The poorest performances came from LWT – down 1.31% points, despite having one extra trading day in 94 and Central – down 1.34% points.
Dec-93
Dec-94
%Pt Chge
Carlton
15.71
16.24
0.53
LWT
13.31
12
-1.31
London
31.02
28.24
-2.78
Central
16.85
15.51
-1.34
Gr/Bdr
11.02
10.98
-0.04
YTTV
6.96
10.47
3.51
STV
4.74
4.07
-0.67
Grampian
1.1
1.07
-0.03
HTV
5.95
5.82
-0.13
Meridian
12.01
11.91
-0.1
Anglia
7.66
7.32
-0.34
Westcountry
2.15
2.27
0.12
UlstER
2.53
2.33
-0.2
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