Dennis Publishing launches new tech website

As it looks to maintain its dominance in the UK tech publishing market, Dennis Publishing has invested £1.5 million in a new website with a “fresh take” on technology.

Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.

“We’ve created Alphr because technology now affects every part of your life and business,” said Ian Betteridge, editorial director of Alphr.

“Passion for technology is no longer something confined to the IT team. Every business has people who live and breathe technology, whether they work in sales, marketing or elsewhere. And those people are often key influencers for big purchasing decisions.”

The brand is also expected to give advertisers access to new and influential audiences.

Tim Danton, deputy managing director of Dennis Technology, said: “Alphr offers a unique opportunity for advertisers to access a diverse audience with influence – from the new look CTO, the tech advocates and tech visionaries, to the sought-after Millennials.

“The site offers the high-impact, uncluttered display opportunities that you would expect from a modern, design-led site, but also lets advertisers capitalise on the quality and knowledge of the talented editorial team to give this audience something that adds even more to their experience of the site – engaging, informative and entertaining bespoke content partnerships.”