Dennis Publishing is launching a new monthly gaming magazine, PlayNation 2 aimed at Sony Playstation enthusiasts.
The title, which will target 16-24 year olds, will be available on newsstands in September and will have a cover price of £2.99. The initial print run will be 60,000 and will increase from the second issue.
The magazine, which will carry 18-19 pages of games and lifestyle advertising, will go up against other gaming magazines including Future’s Official Playstation 2 and it’s PSM 2 title as well as Computec’s PSW.
Editor Warren Chrismas said that he was confident about the launch of the magazine which he expects to fill a gap in the market created as the demand for the Playstaion 2 consoles soars in the build up to Christmas.
He said: “There are relatively few Playstation 2 magazines on the market and we predict that demand will explode at Christmas. PlayNation 2 will be different from existing titles in that it will be a bit more underground and is intended to be more like a fanzine.”
He added: “It will be more news led, telling it like it is and giving readers a chance to have their say.”
Despite launching into a niche market the magazine will face tough competition from market leader Official Playstation 2 which according to the last set of ABC results enjoys a circulation of 80,000+.
Subscribers can access further information on Dennis Publishing titles and other magazines by selecting “Press” from the drop down box at the top of this page.
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