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Diesel/MTV Partnership Strengthens
Diesel Jeans and Workwear has signed a new advertising deal with MTV for two new 60 second advertising spots which will run from September 1996 to the end of the year. The deal adds to Diesel’s sponsorship of MTV’s 1996 Video Music Awards (VMAs).
The awards will be broadcast live from Radio City Music Hall, New York at 01.00 to 04.00 (CET) on September 4 and will be repeated on September 6 at 20.30.
MTV: 0171 284 6459
